Founders are building the product, hiring the team and raising capital while finance, compliance and cash flow grow more complex. We work alongside them as their finance partner: setting the foundation, running the numbers, planning the growth and standing beside them when investors arrive.
02The startup journey
Five stages, one mentored relationship. Founders get the same team from the first registration through the first raise and beyond. Each step below lights up as it passes.
The early decisions shape everything that follows. We help founders establish the right entity, ownership and tax structure, complete registrations and put the regulatory framework in place so the business starts on solid ground.
As the business grows, founders need more than accounts. We build the finance function, manage ongoing compliance and give founders visibility into cash, margins, unit economics and performance, turning financial data into something they can actually use.
Growth needs a financial roadmap. We work with founders on financial models, forecasts, scenarios and unit economics to understand what the next stage will require, from capital and people to markets and infrastructure.
When investors enter the picture, the numbers need to stand up to scrutiny. We help founders build the financial model, valuation and investor narrative, prepare for diligence and stay alongside them through the fundraise.
As the business enters new markets, raises larger rounds or considers an acquisition, restructuring or exit, complexity compounds. We stay alongside the founder, strengthening controls, improving financial processes and providing the financial, tax and transaction perspective needed for the next move.
03What we take off your desk
The operating work behind every stage, handled by one team so the founder can stay on the product and the customers.
Financial accounting from the first invoice, MIS that founders can actually read, and the accounting and control procedures decided up front rather than repaired later.
Compensation structures, ESOP and payroll processing with the deductions and filings that come with them.
Statutory compliances mapped to a single calendar, with approvals from RBI, FEMA, ROC and other authorities secured before they become blockers.
Dynamic financial models that incorporate risk, forecasts and scenarios, and the market-entry strategy for the route to launch.
04Related services
05Common questions
Choose a private limited company if you plan to raise equity from angels or VCs, or to issue ESOPs. An LLP costs less to run and suits service businesses or partnerships that will not take outside investment. Converting later is possible but adds cost and time, so we help founders pick the right structure at the start.
A private limited company (including an OPC), LLP, registered partnership firm or cooperative society can apply if it is under 10 years old, within the DPIIT turnover limit of ₹200 crore, and working on innovation or a scalable business model. Sole proprietorships do not qualify. Recognition is free and applied for online after incorporation.
No. DPIIT recognition is the first step, but the three-year startup tax holiday under Section 80-IAC needs a separate certificate from the Inter-Ministerial Board, and only eligible private limited companies and LLPs can claim it. We prepare both applications and track the timing so the deduction is claimed in the right years.
In the first year a new company must appoint its first auditor within 30 days, open a bank account, file the commencement of business declaration, keep statutory registers and hold board meetings. Every year after that come the audit, annual ROC filings, the income-tax return and, where applicable, GST and TDS returns. We give founders a compliance calendar so nothing is missed.
No. Angel tax under Section 56(2)(viib) was abolished for all investors from 1 April 2025. Startups still need to price shares correctly for foreign investors under FEMA and to document valuations for later share transfers, so a proper valuation report remains good practice.
Yes. Most sectors allow 100% foreign ownership under the automatic route, so a foreign company can incorporate an Indian subsidiary without prior government approval. It must report the investment to the RBI, follow FEMA pricing rules and manage transfer pricing on dealings with the parent. We handle incorporation, FEMA filings (FC-GPR or FC-TRS as applicable), tax registration and ongoing compliance.
Ideally before incorporation. The entity type, shareholding, founder agreements and early tax registrations are cheaper to get right at the start than to fix during a fundraise. After that, most startups need monthly bookkeeping and GST and TDS compliance from the first invoice, plus investor-ready MIS once they raise.
Investor readiness means clean books, a defensible financial model, an up-to-date cap table, a valuation report where required and a data room with your statutory records and contracts. We review these before you approach investors, so issues surface in your timeline rather than in the investor's due diligence.
