Step 01
Understand
Get a clear view of the business, its economics and the underlying numbers: the model, the drivers and what the accounts are actually saying.
- Business model
- Economics
- Baseline
Finance that moves your business forward.
As businesses grow, finance needs to do more than report what happened. We work alongside founders and leadership teams to bring structure to financial planning, clarity to performance and perspective to the decisions that shape the next stage of growth.
02The questions we answer
- Where are we making money?
- What is driving our growth?
- How much can we invest?
- What will the next stage require?
- Are we ready for investors?
Answer 01 of 05
Performance & profitability advisory
Revenue growth does not always translate into value creation. We map the underlying economics: the drivers of revenue, margins, costs, working capital and cash flow, so you know what is working, what isn't, and where attention creates the most impact.
Answer 02 of 05
Financial planning & analysis
A forward-looking finance function with budgets, forecasts, rolling plans, variance analysis and scenario modelling, so strategy is translated into numbers and performance is tracked against plan.
Answer 03 of 05
Strategic financial advisory
Business objectives translated into financial plans that bring visibility to growth, capital requirements, profitability and cash, with reporting built around the way management actually decides.
Answer 04 of 05
M&A, restructuring and controls
Financial rigour for periods of change: acquisitions, restructuring, entity rationalisation and business transfers, with the processes, controls and automation a scaling finance function needs.
Answer 05 of 05
Transaction & fundraise advisory
The financial model, valuation, investor readiness and fundraising strategy that translate the opportunity into a clear and credible financial story an investor will test.
03From numbers to decisions
Four layers of finance, brought together.
The objective isn't simply better reporting. It's better decision-making. Each layer below lights up as it passes.
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Step 02
Analyse
Identify the drivers behind revenue, margins, costs, working capital and cash flow, and where management attention creates the most impact.
- Drivers
- Margins
- Working capital
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Step 03
Decide
Use financial insight to evaluate growth, investment, fundraising and strategic alternatives before committing to them.
- Scenarios
- Investment
- Fundraise
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Step 04
Execute
Put the right reporting, processes and accountability frameworks in place so that decisions turn into results.
- Reporting
- Processes
- Accountability
04What we do
Planning
Financial planning & analysis
A forward-looking finance function with budgets, forecasts, rolling plans, variance analysis and scenario modelling. Translate strategy into financial plans, track performance against plan, identify the key drivers and evaluate growth scenarios.
Strategy
Strategic financial advisory
Business objectives translated into financial plans, bringing visibility to growth, capital requirements, profitability and cash. Reporting frameworks designed around the way management actually makes decisions, connecting financial performance with operational KPIs, business units and key drivers.
Performance
Performance & profitability advisory
Revenue growth does not always translate into value creation. We help management understand the underlying economics of the business: the drivers of revenue, margins, costs, working capital and cash flow. Know what is working, what isn't, and where attention creates the most impact.
Capital
Transaction & fundraise advisory
Prepare the business for its next round of capital with financial modelling, valuation, investor readiness, fundraising strategy and transaction support, translating the opportunity into a clear and credible financial story.
Change
M&A & corporate restructuring
Financial rigour for transactions and periods of significant change: acquisitions, business restructuring, entity rationalisation, business transfers and other strategic transactions, with analysis, evaluation and implementation support.
Systems
Internal controls & automation
A finance function that can scale with the business: the processes, controls, reporting structures, systems and automation required for an efficient, decision-oriented finance function.
You don't think reports. You think decisions.
Our CFO Advisory practice connects the numbers with the decisions behind them. We work with management to understand the business model, identify the financial drivers and build the frameworks required to plan, measure and execute with greater confidence.
05Built around your stage of growth
Founders
Founders & growing businesses
Build the financial visibility and discipline required to scale, without unnecessarily building a large finance team.
Investor-backed
Investor-backed businesses
Strengthen reporting, forecasting, performance management and financial governance as investor expectations increase.
Raising
Businesses preparing to raise capital
Build the financial model, valuation framework and reporting foundation required to engage confidently with investors.
In transition
Businesses going through change
Evaluate the financial implications of expansion, acquisitions, restructuring or new business models, and support management through execution.
06In practice
Sports & experiences · Venue economics
Making every venue accountable to its own economics
Venue, segment and location-level P&Ls, a management reporting framework and automated controls for a multi-venue sports and events business.
Read the case
Data & analytics · Multi-country finance
One business. Three geographies. One view of performance.
A consistent reporting architecture across India, UAE and Saudi Arabia, with automated consolidation and internal controls, so management sees three entities as one business.
Read the case07Related services
