A growing QSR chain was preparing for its next phase of expansion and a fundraise. Rather than starting with the fundraise, we started with the business.
The opportunityWe went deep into the operating model: store economics, expansion plans, capital requirements, FICO and FOCO structures, and the economics of scaling the network. Then we built the architecture behind the raise.
- 01
Understand
Mapped the business model and identified the key drivers of store-level profitability and growth.
- 02
Model
Built the financial model to translate the operating assumptions into a five-year growth and financial roadmap.
- 03
Scale
Developed a scale-up playbook covering store expansion, capital requirements, unit economics and operating assumptions.
- 04
Value
Developed the valuation framework and connected the company's growth trajectory with the capital being raised.
A fundraise built around more than a valuation.
A clear investment story, supported by the economics of the underlying business and a defined path to scale.


